It is targeted to users that are interested in flirting, dating, and making new friends. The site featured over 200 games in a variety of genres, and was adding games at a rate of 2-3 per week. In a 2009 redesign, hi5 added features oriented toward gaming and entertainment. Other users exercise the option to make their profile viewable only to those people who are in their network.
Some users opt to make their profiles available for everyone on hi5 to view. The user will then appear on the person's contact list and vice versa. If the user accepts another user as a friend, the two will be connected directly or in the 1st degree.
When a person receives a friend request, he may accept or decline it, or block the user altogether. Users can also send friend requests via e-mail to other users. Users can create a profile and provide personal information including interests, age, photos, and hometown.
Hi5 is an American social networking service based in San Francisco, California.